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Sam Genovese, a cherished husband, father, and community pillar, passed away November 16, 2025, at the age of 90. Born on February 20, 1935, in Chicago, Illinois, Sam’s life was marked by dedication to his family, his faith, and his work.
A memorial service will be held at Saint Columba Church on Friday, November 21, 2025, at 1:00 PM. The family will receive friends from 12-1 PM at the church.
Sam is survived by his beloved wife of 62 years, Bobbie, with whom he shared a lifetime of love and devotion; a son, David Genovese (Rosalyn); grandchildren, Natalie and Eric Lind and Lily Genovese; Sister in laws, Karen Lunardi and Joyce Neher (Greg) He is preceded in death by his parents Maurice and Santa Genovese and a daughter, Cindy Lind.
A proud veteran, Sam served his country in the Army for three years before embarking on a notable career in advertising. His professional journey began at Scott Foresman Publishing, where he met his wife, Bobbie, the duo later went on to own the successful advertising agency Higgins, Hegner, and Genovese in Chicago.
Sam was an avid football fan of the Alabama Crimson Tide and in his youth was a football player for the Chicago Bears. His commitment to lifelong learning and personal growth was evident through his studies at Southern Illinois University and his artistic endeavors at the Chicago Art Institute.
Sam’s interests extended well beyond his professional life. In 1968, Sam and Bobbie attended their first Cursillo event, which sparked a lifelong commitment to church and charitable causes. This experience ignited Sam’s deep passion for outreach to the homeless and prisoners, among other charitable endeavors.
A member of St. Columba Catholic Church in Dothan, Sam promoted their Cursillo group. He loved music and singing and shared his gifts in many church activities and liturgies.
As we say goodbye to Sam, he leaves a resounding echo of a life well-lived, one filled with love, service, and an enduring faith that inspired everyone he met. He will be deeply missed by his family, friends, and all who had the privilege of knowing him.
To send flowers to the family or plant a tree in memory of Samuel Genovese, please visit our floral store.